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| Marketing & Membership Corner 2011-2012 |
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Let's jump start 2012 with new opportunities to raise the bar in club membership growth and April dues renewals through a 3 month Strategic Club Success Plan! Introducing.... MEMBERSHIP GROWTH - January Monthly FocusRecruit New Members Attracting new members to Toastmasters and retaining existing members means that more people are learning the vital skills of speaking, listening, and leadership. Most members of Toastmasters joined a club because someone invited them to a meeting. Below you will find helpful information regarding Toastmasters membership building contests as well as the results from previous contests. These reports reveal the individuals and clubs who have taken the initiative to give others the same opportunity to learn and grow that someone else once offered to them. Promotion is the key to your club's future growth. Promotion can take many forms including advertising, public relations, and membership campaigns within the club. Membership Drive - Conduct a local membership-building contest
Need help building membership?
DUES RENEWALS When renewals are submitted on time, everyone benefits!
New Simple and Practical Club Dues Savings Plan! April is around the corner and what a great way to set-a-side $36.00 for your personal development investment in Toastmasters. Use your "club bank account" to save for your upcoming April Dues Renewal. Members are encouraged to consider a simple savings option where you can use your Toastmasters club bank account to "BANK" your renewal dues. This easy savings plan will give any member an opportunity to pay the $36.00 upfront or save $12.00 for 3 months over the January through March Dues Renewal Campaign. When renewals are submitted on time, everyone benefits!In addition to having paid members, this savings plan will help clubs submit payment for 100% of their membership base and achieve DCP credit by submitting dues payments by April 10th. Club Quality, Member Growth & Retention Resources: Membership Growth
http://www.toastmasters.org/NonNavigableDocs/MembershipGrowth_1.aspx Membership Retention
http://www.toastmasters.org/Members/MembershipBuilding/MembershipRetention.aspx Moments of Truth Wall Chart Club Contests
Smedley Award August 1 through September 30 Annual Membership Program July 1 – June 30, of the following year Looking for a club in your area? Use our Find a Club tool! Janice S. Andrews, DTM
Lt. Governor of Marketing 2011-2012
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